Privacy Policy

Effective Date: October 2025

Snowy Mountain Rifle Co. (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices you have regarding your information when using our website (snowymountainrifles.com) and related services.

By accessing or using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect information that you voluntarily provide when interacting with our website, as well as data automatically collected through analytics and tracking technologies.

Information You Provide Directly

  • Personal Information: Name, address, email address, phone number, and other details submitted through checkout, quote requests, or contact forms.
  • Account Information: If you create an account, we store your login credentials and related preferences.
  • Order Details: Billing and shipping information, purchase history, deposit or payment details, and any notes provided during checkout or consultation scheduling.
  • Communications: Messages sent through our contact forms, consultation requests, or email correspondence.
  • Email Marketing Data: Information provided when you subscribe to our newsletter or agree to receive promotional content.

Information Collected Automatically

We use cookies and tracking technologies to improve your experience and analyze performance. Automatically collected data may include:

  • IP address and browser type
  • Device information and operating system
  • Pages visited, duration, and navigation paths
  • Referring and exit pages
  • Geographic region (approximate)

This information is collected through Google Analytics (via Site Kit) and Meta Pixel, and may be combined with data from our email marketing platform (Klaviyo) to help us improve performance and communication.

2. How We Use Your Information

We use collected information to:

  • Process and fulfill orders placed through WooCommerce.
  • Manage rifle build deposits and payments via the Deposits for WooCommerce plugin.
  • Generate and send quotes through the Addify Request a Quote and Configurable Products Builder plugins.
  • Manage firearms dealer transfers via the MasterFFL plugin.
  • Respond to inquiries and provide customer support.
  • Send marketing emails or newsletters (only if you opt in).
  • Improve our website, services, and customer experience.
  • Comply with applicable firearm and business regulations.

We do not sell or rent your personal data to any third party.

3. Email Marketing

If you subscribe to our mailing list or make a purchase, we may send you emails via Klaviyo regarding new products, training opportunities, or promotions. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly.

4. Cookies and Tracking

We use cookies to:

  • Maintain your shopping cart and session (WooCommerce).
  • Track page performance and visitor behavior (Google Analytics).
  • Measure ad effectiveness and remarketing performance (Facebook Pixel).
  • Personalize communications and recommendations (Klaviyo).

You can disable cookies in your browser settings, but some features of the website may not function correctly without them.

5. Sharing of Information

We share limited data only as necessary to process transactions or provide services. This includes:

  • Payment processors (for order payments and deposits).
  • Shipping carriers (to deliver your order).
  • FFL dealers (for firearm transfers as required by law).
  • Trusted service providers that maintain our website, analytics, and marketing systems.

All third parties are required to safeguard your data and use it only for the purposes intended.

6. Data Retention

We retain personal information for as long as necessary to provide services, meet legal obligations, and maintain accurate business records. Order-related information is typically retained for a minimum of seven years for tax, warranty, and compliance purposes.

7. Data Security

Our website is hosted on SiteGround, which provides encrypted SSL protection and secure server infrastructure. We implement standard safeguards and monitoring practices to help prevent unauthorized access, disclosure, or alteration of your personal information.

While no system is completely secure, we take every reasonable measure to protect your data.

8. Your Rights and Choices

You have the right to:

  • Access, correct, or request deletion of your personal information.
  • Opt out of marketing emails or targeted advertising.
  • Request details on how your data is stored and used.

To exercise these rights, contact us at info@snowymtnrifles.com.

9. Children’s Privacy

This website is intended for users 21 years of age or older. We do not knowingly collect personal data from anyone under that age. If you believe a minor has submitted information to us, contact us immediately for removal.

10. Links to Other Websites

Our site may include links to external sites (such as affiliates, event sponsors, or partners). We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal data.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, law, or our business operations. Updates will be posted on this page with a new effective date. Continued use of the site after changes are posted indicates your acceptance of the updated terms.

12. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us:

Snowy Mountain Rifle Co.
575 Hwy 93 N
Hamilton, MT 59840
(406) 546-8732
info@snowymtnrifles.com